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Bauer Hockey

CASE STUDY

Bauer Hockey—the world’s leading designer, developer, and manufacturer of ice hockey equipment—looks to Smartfish to score big.

Print Production | 2018 Stick Guides

One tough game—on and off the ice.

Long-time client Bauer is the biggest “pure play” brand in hockey, with equipment riding on virtually every player in the NHL—and a dominant position in college and consumer markets around the world. Naturally, they compete like champions—continually updating and improving their product line to outperform the market and maintain leadership.

Every year, we help Bauer Hockey quickly guide more than 600 products through a global distribution network—and onto the world’s hockey rinks.

Print Production of Bauer Global Product Catalogs

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