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Branding & Design

The Fun Side of Fonts

emicciche Branding & Design, Creativity
November 18, 2019

Times New Roman, Helvetica, Arial…every day we are inundated with messages containing these basic fonts. Information from street signs, commercials, […]

Minimalist Rebranding

emicciche Branding & Design, Marketing
March 13, 2019

Towards the end of 2018, two major companies announced brand refreshes: Dunkin’ Donuts and Weight Watchers. Even though these brands […]

Nostalgia Marketing

kmauro Branding & Design, Marketing
February 1, 2019

Why do companies use vintage elements in their marketing and advertising instead of always coming up with new material? They […]